Posts Tagged ‘marketing’

Diet Coke Launches New Jean Paul Gaulthier Bottles

April 16th, 2012

As a followup to my previous entry, Diet Coke Europe and Jean Paul Gaulthier have unveiled the fruits of their collaboration in two videos – one a short showcase of the new bottle designs, and the other a fun and wacky promo showing a bit of the behind the scenes action. As brash and bold […]

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A Different Kind of Currency

March 30th, 2012

One-day pop-up store by chocolatier and “Purveyor to the Royal Danish Court” Anthon Berg served up confections marked with good deeds and promises instead of monetary prices. In order to purchase a box of chocolate, customers “checked out” by pledging the corresponding deed to a friend or family member. I love seeing these kinds of […]

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“The Serial Designer”: Jean Paul Gaulthier for Diet Coke Europe

March 21st, 2012

I’ve been taking a little break from cooking up new recipes. It’s not because I no longer enjoy cooking, but because the others in my house haven’t been home much lately and I’m getting sick of eating everything myself! I don’t know about you, but after four days in a row of double portions of […]

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It’s Time For Spring!

March 20th, 2012

Spring Equinox is today! And with warm, almost-summer temperatures and clear, sunny skies people in the city have already begun to populate patios and frequent their favourite ice cream shops. Due to the early warm weather we’re enjoying, I’m guessing that spring and summer product sales are going pretty well for our retailers. So, you’ll […]

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Happy St. Patrick’s Day!

March 16th, 2012

It’s St. Patrick’s Day weekend! And as with all festive holiday weekends, you might find that everyone’s so busy it’s difficult to round all your friends up for a drink at the same time. But the folks at Guinness have trained a sheepdog to do the hard work for you: If you plan to forego […]

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Mr. Porter: The Urban Sophisticate

April 6th, 2011

Toronto city dwellers know raccoons as those nasty pests that knock over their green bins, annoy their cats, and mess around on their rooftops. So when Porter chose a raccoon as their mascot, they could have taken it in the wrong direction. But dare I say, that raccoon is actually quite endearing. Take this ad, […]

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April, as it appears to Anthropologie

April 5th, 2011

The April Anthropologie catalogue is out, and as usual, it’s full of beautiful images. Recent financial results for the Urban Outfitters group (of which Anthropologie is a part) have been disappointing, but the catalogues never cease to inspire. I consider Anthropologie one of the best-in-class for their print work and email marketing. The exquisitely cohesive […]

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