"The life of a designer is a life of fight: fight against the ugliness."

~ Massimo Vignelli


New Fashion Notables

August 4th, 2011

footwear by Victoria Spruce

Having studied fashion and worked as a designer and product developer for a while, I know how hard people in the industry work at their craft, how many talented designers there are, and how difficult it is to start a business and build it into something profitable and recognizable. So, I’m always on the lookout for interesting newcomers, because to succeed in fashion you must not only possess talent, an incredible passion for your art and an unwavering belief in yourself, but you also need to put yourself out there and find like-minded people who want to collaborate with and/or advocate for you. Here are two very talented individuals I’ve discovered recently:

Joëlle Boers

Joelle Boers textile design

via www.joelleboers.com

A recent graduate from the Maastricht Academy of Fine Arts, Joëlle’s S/S12 textiles collection is entitled Hypno Insanity and features digital printed silk and alternate materials. I can’t help but think of the late Alexander McQueen’s intricate prints and patterns when I see her work, and I look forward to seeing what she does next. You can view more of the collection here.

Victoria Spruce

Victoria Spruce footwear

via Facebook / Victoria Spruce

Hailing from the Royal College of Art (RCA) in London, Victoria’s S/S12 footwear collection is inspired by architecture. Each of her shoes is sculptural and organic, a singular entity twisting around and folding in on itself in a fascinating way, and the contrast between matte leather and glossy plastic is subtle and sophisticated. I love clean, architectural lines and contrasting textures, so her footwear caught my eye as soon as I saw it. Her website is under construction, but you can find her on Facebook and Twitter.


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