"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment."

~ Ralph Waldo Emerson


Mobile Retail, and reason #8 to vote for me!

August 7th, 2011

Tesco subway mobile retail

Until recently, I worked in the retail sector, and as any good curious person should do, I still like to keep up with industry news and see what’s going on. If you’ve been following my Twitter (I’m @heironymuse), you might have seen that this year so far has been a mixed bag of results, with luxury and e-commerce mostly coming out on top.

Another quickly growing area in retail is mobile commerce, and I love seeing what different companies are trying out. Along comes South Korean discount supermarket, Tesco Homeplus, in a wonderful campaign using Seoul subway stations.

Hope you’re all having a fantastic weekend!


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