"The life of a designer is a life of fight: fight against the ugliness."
Spring Equinox is today! And with warm, almost-summer temperatures and clear, sunny skies people in the city have already begun to populate patios and frequent their favourite ice cream shops. Due to the early warm weather we’re enjoying, I’m guessing that spring and summer product sales are going pretty well for our retailers. So, you’ll probably want to get into stores before the good stuff is gone! And if you need some motivation (seriously, is the beautiful weather not enough?) to go out and explore the stores, here are a few of the best fashion Spring/Summer video campaigns to get you inspired.
Bold graphic shapes, long flowy silhouettes and lots of attitude at Prada
Rhythmic lines, metallic shine and art deco at Gucci
Candy sweet stylings, sorbet colours and broderie Anglaise at Louis Vuitton (behind the scenes)
Late night parties with snakes and fiercely dressed robotic mannequins at Lanvin
And last but not least, campaigns that transport you to a gentler time and place:
Emporio Armani (shot in Hong Kong)
Valentino (shot in Mexico)
Chanel (RTW, behind the scenes)
I hope your first day of spring this year is sunny and wonderful!