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Diet Coke Launches New Jean Paul Gaulthier Bottles

April 16th, 2012

As a followup to my previous entry, Diet Coke Europe and Jean Paul Gaulthier have unveiled the fruits of their collaboration in two videos – one a short showcase of the new bottle designs, and the other a fun and wacky promo showing a bit of the behind the scenes action. As brash and bold as the Karl Lagerfeld bottles were, I really like the sophistication of the JPG designs. And his promo (and the music) make me smile. Thank goodness this is no longer the creepy JPG from his “Serial Designer” videos, but a gleeful peek into the designer’s nutty personality. Well done!